About me
I'm a crafter of entertaining copy who can write for any audience — from guys who'd pay $250 a month for a high-end barbershop membership to aging hippie activists to fashionistas to business managers. I can come up with the big idea. I can turn up the empathy, humor or sass as needed for a project. And I can simplify complex ideas and technical mumbo jumbo for everyone to understand.
I’m left-handed for some things and right-handed for others — a rare blend of right-brained and left-brained. Rational, analytical and creative all at the same time.
Copywriter is just one of the hats I wear. Creative problem-solver. Concepter. Strategist. Editor. Creative director. Customer advocate. I do it all.
WHAT I DO
Copywriting, concept development, creative direction, advertising, interactive marketing, direct marketing, customer communications, web content, UX copy, branding, social media, B2B, B2C
BRANDS I'VE WRITTEN FOR
One Medical, SolarCity, Wells Fargo, CREDO Mobile, Logitech, adidas, eBay, Ask.com, Del Monte, Miller, Visa, Clorox, Formula 409, Glad, Fresh Step, Kingsford Charcoal, American Cancer Society, Drugstore.com, Sprint, Microsoft, HP, U By Kotex, INCA Travel, VerTerra, MR. The Barbershop
EXPERIENCE
One Medical | Associate Creative Director | December 2020 – Present
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One Medical | Senior Copywriter | April 2017 – December 2020
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SolarCity | Senior Copywriter | July 2015 – February 2017
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Freelance Senior Copywriter | February 2015 – July 2015
Wells Fargo | Contract Senior Copywriter | May 2014 – February 2015
CREDO Mobile | Copywriter | February 2011 – February 2014
Logitech | Freelance Copywriter | November 2008 – February 2011
Freelance Copywriter | February 2008 – February 2011
Agency.com | Copywriter | July 2006 – December 2007
Tribal DDB | Copywriter | May 2005 – April 2006
Publicis Dialog | Interactive Copywriter | May 2004 – April 2005
AWARDS
2007 ad:tech Awards – Best Direct Response Campaign – eBay Holiday
2007 Effie Awards – Retail – eBay It
2007 Effie Awards – Pet Care – Fresh Step Lost Litter Box
2007 OMMA Awards – Rich Media Non-Banner Campaign – Finalist – eBay Holiday
2007 Yahoo Big Idea Chair Award – Finalist – eBay
2007 Horizon Interactive Awards – Banner/Email Campaign – Bronze – eBay Fun & Lively It
2007 Horizon Interactive Awards – Banner/Email Campaign – Bronze – eBay Holiday
EDUCATION
Syracuse University, S.I. Newhouse School of Public Communications
Bachelor of Science, Advertising, magna cum laude